When looking for an advertising agency Reno businesses need to find the best use of their advertising dollars.
Reno Advertising Agency Goals
Before you choose an advertising agency, Reno business owners should consider how their needs will be best served, and how their money will be best spent. You know that you want a few things:
- Your company’s name in front of the most possible consumers.
- Those consumers to be targeted. (Actually looking for what you offer)
- To provide the easiest way possible for those consumers to buy from you.
- To project a professional image.
- To be able to afford it.
Local internet marketing is the best solution for most small businesses seeking an advertising agency in Reno.
All three of the big search engines (and most of the small ones) now offer local search. This is important for several reasons. Almost all methods of offline advertising provided by advertising agencies hit horizontal markets.
These are markets that hit a broad range of consumers, most of whom aren’t even looking for what you’re providing.
- Radio ads,
- television, billboards,
- and the newspaper
Are all examples of advertising dollars being spent in horizontal markets. These are not the best use of a small advertising budget.
Even if your media buy is in what could be considered a target market, (which would be a financial advisor advertising during a radio stock market report) it will cost a great deal more, and most of the audience has trained themselves to tune out the commercials.
Studies show that audiences are listing for information, not goods or services.
Reno advertising for small business is far more effective in vertical markets, or markets that are actually seeking what you’re providing specifically.
The yellow pages could be considered a vertical local market, but the cost is significant and the exposure is limited. The businesses with the most money will buy the biggest, most expensive ads, and receive the lion’s share of the consumers.
Why? Because consumers today are in a hurry. Information is far too easy to get, and we get it at an extremely fast pace. So fast in fact, the yellow pages have become too cumbersome for most consumers to struggle with.
So where are consumers looking if not the yellow pages?
- Google local,
- Yahoo local,
- Live local
If you are not using the Internet for your business, you are leaving a serious gap for your competitors to grap your customers. No matter what your local business is, having a targeted company website can add to and grow your market share.
Navigation
It is estimated that by the year 2010, consumers will use local Internet search more than the yellow pages.